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It’s all about culture

Being adaptable is core to our culture

We know how important it is to make a deadline. But we also know it’s sometimes more important to respond to current events in favour of earned media. Albeit slightly harder to plan for.

This means we have an adaptable planning. With a view to the finish in our mind’s eye, but on paper we plan only for the week ahead. Which keeps us flexible and affords us the fastest reaction time for our clients.

Enterprise is in our blood. This means our staff bill 60% of their hours to clients. The other 40% is devoted to giving a project some extra love, pro-actively developing ideas, or keeping up with digital developments.

Fitzroy believes in learning organisations. Companies that aren’t run by spreadsheets, but by joint entrepreneurship.


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