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Be transparent

Challenge

Create a social media tool for Hyundai to affirm their statement, “New thinking. New possibilities.”

Insight

When you’re confident of your product, invite everyone to review it.

Idea

Social media is all about transparency – and especially about the opinions of your peers. So we introduced real people with real reviews.

Result

A platform with feeds from Hyundai’s website, facebook and twitter. So far, thousands of drivers have submitted a realview.


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