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From farm to fork

Integrated campaign - Reddy

Challenge

Develop and create awareness for a new brand of sunflower oil.

Insight

Its neutral taste allows natural flavour to shine through.

Idea

We introduced masterchef Estee Stroker as a “natural ambassador” for the Reddy brand. She is the embodiment of pure and honest cooking.

Result

Two commercials following estee in her search for the freshest ingredients.


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