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Sick of the Game

Teva X Han Kjøbenhavn Partnership

Challenge

Develop branded content that showcases the lifestyle of the Han Kjøbenhavn founders, the uniqueness of this collaboration and the craftsmanship that went into the product development.

Insight / trend

All the models wore Teva sandals during the presentation of the brand’s new collection in 2015.

Idea

The video is about the interplay of Han Kjøbenhavn’s urban roots and the outdoor life that is inextricably linked to Teva. We touch on a facet that is equally important in both worlds: determination.

Result

A lot of earned media: check Highsnobiety

 


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