Sick of the Game
Teva X Han Kjøbenhavn Partnership
Develop branded content that showcases the lifestyle of the Han Kjøbenhavn founders, the uniqueness of this collaboration and the craftsmanship that went into the product development.
Insight / trend
All the models wore Teva sandals during the presentation of the brand’s new collection in 2015.
The video is about the interplay of Han Kjøbenhavn’s urban roots and the outdoor life that is inextricably linked to Teva. We touch on a facet that is equally important in both worlds: determination.
A lot of earned media: check Highsnobiety