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150 years Bacardi

Integrated campaign - Bacardi

Challenge

Develop a platform where Bacardi can celebrate its 150th anniversary with fans – and reveal more about its brand heritage.

Idea

One party for each year – all year long!

Result

From intimate gathering to large parties – 150 events generated direct contact with over 15.000 people. And indirect contact with over 150,000 more.

“Best in Show”
(W3 award)


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