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Talk to the hand

Integrated campaign - Bacardi Razz

Challenge

Increase Bacardi Limon & Razz awareness and engagement.

Idea

Hugh Hefner’s well-robed hands inspired a flirting website with tips. We also wrapped a mini-robe around every bottle and gave full-sized robes away.

Result

The website attracted almost 600,000 visitors, and the campaign received three awards.

“2x awarded by the Webby Awards.”
(Webby Award)


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