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Famous Dutch people

Challenge

Create awareness for NLziet: a unique collaboration between NPO, RTL and SBS.

Insight

Dutch tv personalities become a mobile viewing device.

Idea

We’ve kept things close to home – with NLziet giving consumers the freedom to view famous faces from Dutch tv wherever and whenever they choose.

Result

NLziet is by no means a compromise in communication. We facilitated an alliance between competitors, whose unanimous choices led to a remarkable tv commercial.


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