For Bacardi’s 150th anniversary, Bacardi Belgium opened a speakeasy in Antwerp. We had to make it the talk of the town – without inviting everyone.
Enter the speakeasy through a hidden doorway behind a bookcase in a fake shop, “The Book Club” – but only if you have the key or know the password.
Awareness among a select target audience of famous Flemish Belgians. And lots of coverage in the Belgian media.
“Ceci n’est pas une librairie…”