logo-mini

Most effective commercial

TVC: Hyundai Santa Fe Storm Edge

Challenge

Develop a tv commercial for 56 year-old drivers who already own a santa fe or are considering buying one.

Insight

Sex sells.

Idea

Sex up the Sante Fe storm Edge with the aid of beautiful, windswept women in the streets of amsterdam. (a racy viral that was banned).

Result

A high-scoring tv commercial, broadcast on discovery channel and national geographic. The viral appeared on more than 500 blogs.


Back to Hyundai