The VR Battle
The biggest challenge was creating a multiplayer game and a real battle between the YouTubers.
Insight / trend
Virtual Reality is here to stay and the applications of this tech are immense. Brands will use this tool to engage their target audience as it cuts costs by a large margin.
A campaign in which two YouTubers – Milan Knol and Fifalosophy – compete against each other in a virtual reality battle game. Goal of the game is to collect as many ‘Doritos points’ as possible in the shortest time possible.
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