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Doritos VR Battle

Challenge

The biggest challenge was creating a multiplayer game and a real battle between the YouTubers.

Insight / trend

Virtual Reality is here to stay and the applications of this tech are immense. Brands will use this tool to engage their target audience as it cuts costs by a large margin.

Idea

A campaign in which two YouTubers Milan Knol and Fifalosophy compete against each other in a virtual reality battle game. Goal of the game is to collect as many ‘Doritos points’ as possible in the shortest time possible.

Result

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