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Golden Esprix Award

Campaign - Best Cover Band

Challenge

Allstars cover band could do with some more bookings and asked us to devise a clever stunt.

Insight

We set up a unique experiment: if the allstars could to trick shazam into thinking it was listening to the original performing artists then they really must be the best cover band in the world.

Idea

We gave it a go. And with success. The allstars were able to convince shazam that they were avicii, rihanna, 2 unlimited and david guetta among others.

Result

Broadcast live on national radio station 3fm and worldwide blog coverage. Plus 40% more bookings.