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Drink yoghurt!

Challenge

Develop a campaign that puts various yoghurt drinks such as Optimel, Yoki and Vifit back on the map.

Insight
Most people are unaware of the fact that these drinks consist primarily of yoghurt. This needs to be communicated more clearly.

Idea
Since yoghurt drinks are an excellent and healthy choice at any time of the day, not only at breakfast or lunch, we inspire the customer by showing different appropriate drinking moments. This is shown by turning a glass of yoghurt drink into the hero and by illustrating those specific moments around it.

Result
As yet unknown.