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Drink yoghurt!

Integrated campaign – Friesland Campina

Challenge

To develop a campaign that puts various yogurt drinks such as Optimel, Yoki and Vifit back on the map.

Insight
Most people are unaware of the fact that these drinks consist primarily of yoghurt. This needs to be communicated more clearly.

Idea
Since yogurt drink is an excellent and healthy choice at any time of the day, not only at breakfast or lunch, we inspire the customer by showing different appropriate moments for drinking the yoghurt drink. This is shown by making a glass of yogurt drink into the hero and by illustrating those specific moments around it.

Result
As yet unknown