Break away from deep fry clichés. Keep things fun at the dinner table, while showing Diamant’s core values.
Turn the core values – soft inside, crispy outside – into an emotional story by placing 3d characters in a frying pan jacuzzi.
A commercial tested by mri scan, which scored very high on awareness, engagement and buying behavior.
“Our 2 brand mascots, soft & crispy were born.”
(Ads of the World)