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A new magical world

Repositioning - Diamant

Challenge

Break away from deep fry clichés. Keep things fun at the dinner table, while showing Diamant’s core values.

Idea

Turn the core values – soft inside, crispy outside – into an emotional story by placing 3d characters in a frying pan jacuzzi.

Result

A commercial tested by mri scan, which scored very high on awareness, engagement and buying behavior.

“Our 2 brand mascots, soft & crispy were born.”
(Ads of the World)


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