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Zilveren Kruis – Beter naar de dokter

Challenge

Develop a tangible service for all Dutch people (not just customers) that can be launched during the summer months.

Insight / trend

When people are better prepared for their visit to the doctor, they will have a more productive consultation.

Idea

Beter naar de dokter, an online platform where anyone can access advice and help for better preparing their visit to the doctor. This includes a smart survey and tools to better remember your conversation with the doctor.

Result

10% increase in brand preference among current clients, 177.000 unique landing page visitors and the #1 brand in terms of recall, consideration and favourability.


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