Preparing for a doctor’s visit
Develop a tangible service for all Dutch people (not just customers) that can be launched during the summer months.
Insight / trend
When people are better prepared for their visit to the doctor, they will have a more productive consultation.
“Beter naar de dokter”, an online platform where anyone can access advice and help in preparation for a better doctor’s appointment. This includes a smart survey and tools to help you remember your conversation with the doctor.
10% increase in brand preference among current clients, 177,000 unique landing page visitors, and the #1 brand in terms of recall, consideration and favourability.