Zilveren Kruis – Beter naar de dokter
Develop a tangible service for all Dutch people (not just customers) that can be launched during the summer months.
Insight / trend
When people are better prepared for their visit to the doctor, they will have a more productive consultation.
Beter naar de dokter, an online platform where anyone can access advice and help for better preparing their visit to the doctor. This includes a smart survey and tools to better remember your conversation with the doctor.
10% increase in brand preference among current clients, 177.000 unique landing page visitors and the #1 brand in terms of recall, consideration and favourability.