cultural-insights-b1

Cultural
insights 

Cultural
insights 

Cultural insights

Cultural insights

Creating relevance starts with understanding the Zeitgeist. Across the globe, hybrid reality continues to fuel expectations towards on-demand lifestyles. Add to this the demand for transparency and social brands plus the growing need for consumers to take control of their future, and we find ourselves on the tipping point of a major shift across industries. Unlocking the drivers behind these changes is essential for business strategies. Fitzroy’s in-house Cultural Insights department monitors societal shifts 24/7 and conducts consumer research to understand their impact on your brand.

Creating relevance starts with understanding the Zeitgeist. Across the globe, hybrid reality continues to fuel expectations towards on-demand lifestyles. Add to this the demand for transparency and social brands plus the growing need for consumers to take control of their future, and we find ourselves on the tipping point of a major shift across industries. Unlocking the drivers behind these changes is essential for business strategies. Fitzroy’s in-house Cultural Insights department monitors societal shifts 24/7 and conducts consumer research to understand their impact on your brand.

Industry trends

Trend presentations 

Trend presentations 

Trend presentations

Trend presentations

Trendwatching is much more than inspiring presentations about how the future is now. When understood and applied properly, trends can form the strategic base for converting emerging consumer expectations into brand opportunities.

From global conferences and keynotes to inspirational lunches for your marketing team, our Cultural Insights unit will create a session tailored to fit your needs.

We offer:

  • Generation specific trend presentations
  • Industry specific trend presentations
  • Trend innovation workshops
  • Custom made trend reports

Want to download our latest whitepaper on the future of food and drinks? Get in touch with pernille@fitzroy.nl.

Generational trends

Consumer insights 

Consumer insights 

Consumer insights

Consumer insights

You know the drill: scopes are getting bigger while budgets and timeframes are shrinking. And at the same time, consumers are becoming more critical and brand savvy. To keep up, our Cultural Insights unit has developed an agile way to explore attitudes, validate insights and test concepts before, during and after the strategic or creative process.

Consumer insights are part of our DNA, which means that everything we do is client centered. Quick, hassle free and at the right end of the budget scale. We deliver a toplines report within 3 days upon commissioning the research. However, our agile approach does not compromise on quality. Our network of moderators allow us to take on research challenges big and small both offline and online and we collaborate with renowned independent partners to ensure an unbiased perspective.

We offer:

  • Zeitgeist session
  • Zeitgeist check
  • Concept test
  • Pretest

Get in touch with pernille@fitzroy.nl to learn more about how we can tap into consumer mindsets for your brand.

Consumer insights

Some clients
of ours

Some clients
of ours

Some clients
of ours

grolsch-2
zilveren kruis
doritos
inshared-logo
Akzo
Kornuit_new
a vogel
quaker
BigGreenEgg
Sportlife
image (14)
Danone-logo-2

Get in touch

Fitzroy Prins Hendrikkade 192-I
1011TD Amsterdam

+31 (0)20 40 80 774
Info@fitzroy.nl

 

Get in touch

Fitzroy Prins Hendrikkade 192-I
1011TD Amsterdam

+31 (0)20 40 80 774
Info@fitzroy.nl

 

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