Big Green Egg: The Evergreen

Big Green Egg: The Evergreen

Challenge: Big Green Egg Europe has asked Fitzroy to develop a campaign to grow the brand in Europe. Big Green Egg is the market leader in the ceramic barbecue segment and wants to strengthen that position. In countries where they’re relative newcomers (Germany, France), they have to build a position.

Insight:The Big Green Egg is the classic kamado. Though there have been plenty of imitators, its quality remains unmatched.

Idea: Fitzroy developed a campaign with as its guiding idea ‘The Evergreen’. Because, just like a timeless song, the Big Green Egg is unaffected by changing times.

In the campaign film, the Big Green Egg is the focus at the moment when three generations within one family come together. We show how, while times may change, being together and celebrating what’s important still connects generations. Just like the Big Green Egg, such moments will always stand the test of time..

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Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Oikocredit: AshaBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Future of RetailIndustries

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Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign