BPD: Power of Content
Challenge: BPD Gebiedsontwikkeling aims to position themselves as market leader in the Netherlands and beyond. To help realise this, Fitzroy was asked to develop a B2B-campaign.
Idea: When Fitzroy did interviews with BPD employees it became clear that there were many stories that should be told. With its broad knowledge and many experts, BPD can be seen as a university in the field of real estate development. Therefore, we decided not to go for a traditional campaign but for a content campaign based on 5 pillars.
Result: Have a look at http://www.bpd.nl/onze-pijlers