Challenge: Create relevance for the Danio brand amongst a younger target audience. An audience that views Danio more as a brand for their parents.
Insight: The flavors of Danio are bold. It’s communication isn’t (yet).
Idea: We literally place Danio in a new world. A world that’s just as bold as the flavors. We place two flavors at the center of the campaign: Tompouce and Speculaas. These flavors were the winners form the previous campaign that allowed youngsters to vote for their favorite flavor. The new campaign could be seen on both television as well as via several online channels.