Danio: vote for your flavor

Danio: vote for your flavor

Challenge: Danio has asked Fitzroy to develop a campaign that not only shows everyone that Danio is a great tasting dessert that people can enjoy to let loose from time to time, but also to engage millenials in selecting the new Danio flavors for 2020.

Insight: The three new flavors that were introduced were: tompouce, speculaas and drop. Three vintage flavors that go way back in the Netherlands. Because of that and the growing world of influencer marketing Fitzroy asked influencers to taste Danio together with their parents and have them encourage people to vote on their favorite new flavor!

Idea: Fitzroy developed a series of social videos with three influencers, activating their followers to vote for the different flavors. On top of that we created special giphy's in line with the campaign and the three flavors.

Danio-Collage

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Zilveren Kruis: SittingBrand campaign

Voort: Brand IdentityBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

Danio: Vote for your flavorBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign