Danio: vote for your flavor

Danio: vote for your flavor

Challenge: Danio has asked Fitzroy to develop a campaign that not only shows everyone that Danio is a great tasting dessert that people can enjoy to let loose from time to time, but also to engage millenials in selecting the new Danio flavors for 2020.

Insight: The three new flavors that were introduced were: tompouce, speculaas and drop. Three vintage flavors that go way back in the Netherlands. Because of that and the growing world of influencer marketing Fitzroy asked influencers to taste Danio together with their parents and have them encourage people to vote on their favorite new flavor!

Idea: Fitzroy developed a series of social videos with three influencers, activating their followers to vote for the different flavors. On top of that we created special giphy's in line with the campaign and the three flavors.

Danio-Collage