Diamant:
Haute Frituur

Diamant:
Haute Frituur

Challenge: In a declining market, Diamant wants to manifest itself even more as the leading brand.

Idea: At a time when there are an increasing number of alternatives for frying oil, we want to return to the core of our oil: quality and crispness. Of course we understand that you will not eat fries every day, but if you do then you want it to be good. Not just for yourself, but also for your family and friends who come to visit.

Result: With this new campaign, we want to increase Diamant's market share even more.

diamant_case

Selected Works

Danio: Vote for your flavorBrand Identity & Digital Campaign

InShared: The HandBrand campaign

Zilveren Kruis: SittingBrand campaign

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Voort: Brand IdentityBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

M&M's: Share-A-ThonDigital Campaign

Oikocredit: AshaBrand campaign

Kornuit: Made of MomentsBrand campaign

Grolsch: Proef KarakterBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Available now: Whitepaper Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

Fitzroy Golden OldiesBrand campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign