Challenge: In a declining market, Diamant wants to manifest itself even more as the leading brand.

Idea: At a time when there are an increasing number of alternatives for frying oil, we want to return to the core of our oil: quality and crispness. Of course we understand that you will not eat fries every day, but if you do then you want it to be good. Not just for yourself, but also for your family and friends who come to visit.

Result: With this new campaign, we want to increase Diamant's market share even more.