Doritos: Street race

Doritos: Street race

Challenge: Develop a campaign to boost sales of Doritos Jacked for a younger target audience of 16-year-olds.

Insight: Youngsters in the Netherlands have taken to driving microcars. So we responded to the cult status of these ‘waggies’.

Idea: The street race campaign is rejuvenated for the moped generation. Receiving an injection of cool and featuring 3 talented rappers and their ‘waggies’.

Result: 24% increase in sales, which earned us a bronze Esprix!

DOR_streetrace

Selected Works

Danio: Vote for your flavorBrand Identity & Digital Campaign

InShared: The HandBrand campaign

Zilveren Kruis: SittingBrand campaign

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Voort: Brand IdentityBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

M&M's: Share-A-ThonDigital Campaign

Oikocredit: AshaBrand campaign

Kornuit: Made of MomentsBrand campaign

Grolsch: Proef KarakterBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Available now: Whitepaper Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

Fitzroy Golden OldiesBrand campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign