Generationtrend01-genx

Gen X

Gen X

There are currently 3,7 million fifty-somethings in the Netherlands. So how come they’re often grossly miss-targeted or even ignored by marketers? Fitzroy showcases a new take on Gen X that brings marketing strategies up to speed with reality. We take a closer look at who Gen X is, their take on life and how they would like to be spoken to. Want to know more about the different types within this target group? MARE conducted extensive research and created a clear target group segmentation with tips and tricks for marketers.

There are currently 3,7 million Quintastics in the Netherlands. So how come they’re ignored by brands? Based on extensive research Fitzroy showcases a new take on fifty somethings that brings marketing strategies up to speed with reality. Who is Gen X? What are their belief systems? And how would they like to be spoken to? We know they’re fed up with being portrayed as silver-haired elderly couples, in matching sweaters on e-bikes.

Get in
touch

Get in touch

Get in touch

Want to book a fast paced presentation about what these shifts mean for your brand? Get in touch with pernille@fitzroy.nl.