You probably know this group by the name Millennials. Global research indicates that Gen Y is struggling. Insecure political and financial climate, global warming and pressure to share curated lives on social media, is causing anxiety levels to rise. Add to this a sense of entitlement, the drive to succeed, the need to be unique and the genuine desire to live ethical lives; and things start to get complicated. This presentation sheds light on some of the characteristics that Gen Y embodies and helps you make sense of some of the paradoxes that this generation is known for.

Want to book a fast paced presentation about what these shifts mean for your brand? Get in touch with pernille@fitzroy.nl.