Gen Y
Gen Y
You probably know this group by the name Millennials. Global research indicates that Gen Y is struggling. Insecure political and financial climate, global warming and pressure to share curated lives on social media, is causing anxiety levels to rise. Add to this a sense of entitlement, the drive to succeed, the need to be unique and the genuine desire to live ethical lives; and things start to get complicated. This presentation sheds light on some of the characteristics that Gen Y embodies and helps you make sense of some of the paradoxes that this generation is known for.
Get in
touch
Get in touch
Get in touch
Want to book a fast paced presentation about what these shifts mean for your brand? Get in touch with pernille@fitzroy.nl.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Cultural DeepdivesAbout Fitzroy
Trend PresentationsAbout Fitzroy
Scotch & Soda: the Ralston DropBrand campaign
Zilveren Kruis: SittingBrand campaign
Zilveren Kruis: Beter in je velBrand campaign
Big Green Egg: The EvergreenBrand campaign
Voort: Brand IdentityBrand campaign
InShared: The HandBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Kornuit: Made of MomentsBrand campaign
Oikocredit: AshaBrand campaign
Grolsch: Proef KarakterBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: PackagingBrand campaign
Future of Food & DrinksIndustries
Gen XGenerations
Concept testConsumer insights
Insights pre-testConsumer insights
Zeitgeist checkConsumer insights
Zeitgeist sessionConsumer insights
Gen YGenerations
Gen ZGenerations
The Pragmatic GenerationGenerations
Future of FintechIndustries
Future of HealthIndustries
Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy
Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks
Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks
Future of RetailIndustries
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M's: Share-A-ThonDigital Campaign
Sportlife: Unexpected FreshnessDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Pure Goat: Packaging DesignBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign
Danio: Vote for your flavorBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign