Challenge: Demonstrate that Grolsch stands by their team FC Twente despite the underwhelming previous season.
Insight: Tough times don't last, tough people do. Grolsch was there for all the good ánd bad times.
Idea: Together with Grolsch, players, supporters and sponsors look back at FC Twente's most defining moments including beautiful wins, devastating losses and controversial cards. And they'll look forward to doing it all again the coming year.