Challenge: After a while of absence, Grolsch is looking to re-express itself as a distinctive beer.
Insight: For the sake of effectivity, we developed a format that allowed us to operate all available channels uniformly.
Idea: Over the years the swing-top bottle has become both the national and international icon for Grolsch. In the TVC, the brewer brings the distinctive Grolsch world to life through music, film, festivals and art. Dutch writer James Worthy serves as a voice-over and host. The music was written especially for Grolsch, produced and played by Maurizio Pinna, organist at The Deaf.