Grolsch: Seasonal Craft Beers

Grolsch: Seasonal Craft Beers

Challenge: Make people aware that Grolsch has a whole range of specialty beers. Not just the typical seasonal beers like Lentebok or Herfstbok, Weizen and Tripel. But a Saison, Blond, IPA Kanon and many others as well. In addition, we want to further strengthen some of the brand’s associations with both existing as well as new users.

Insight: Grolsch is seen as different.. as quirky. We call that ‘character’. Character means not letting yourself be led by others, but having the confidence and conviction to choose your own path.

Idea: In four commercials we show different, quirky characters who enjoy both the season as well as the specialty beers of Grolsch in their own way. We call on the viewer to experience the unique character of Grolsch’ specialty beers during the season themselves. In your own way.

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