Hero: So why add anything?

Hero: So why add anything?

Challenge: Develop a commercial to introduce Hero frozen fruit on a stick.

Insight: Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.

Idea: Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.

Result: A 5% share of the popsicle market within a year (as much as Festini).

Hero2_case

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Oikocredit: AshaBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

Danio: Vote for your flavorBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign