Hyundai:
The drive-in closet
Hyundai:
The drive-in closet
Hyundai: The drive-in
closet
Challenge: Develop an activation in order to excite people and generate leads for the new KONA by Hyundai.
Insight: The KONA can be personalised extensively. Different colours can be chosen for the car's exterior, roof, seatbelt and even the stitching.
Idea: In order to reflect how the KONA can be seen as an extension of one's wardrobe, we developed an oversized drive-in closet and placed it on the Marktplein in Rotterdam.
Selected Works
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Kornuit: Made of MomentsBrand campaign
Grolsch: Proef KarakterBrand campaign
Kornuit: PackagingBrand campaign
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Future of Food & DrinksIndustries
Gen XGenerations
Concept testConsumer insights
Insights pre-testConsumer insights
Zeitgeist checkConsumer insights
Zeitgeist sessionConsumer insights
Gen YGenerations
Gen ZGenerations
The Pragmatic GenerationGenerations
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Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Pure Goat: Packaging DesignBrand campaign
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Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
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Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign