Challenge: Reposition InShared as a challenger with their appealing message that money that doesn’t have to be used for insurance claims will be given back to customers.
Insight: The past years, we missed consistency in InShared’s communication. That’s why we developed a visual device that can be used throughout all campaign expressions.
Idea: With the pink helping hand we created an impactful icon that can be used in both the campaign as well as on the website. For the kickoff two domains were selected: Cleverly stowing away smart keys to prevent car theft from outside and cleverly handling boxes of valuable items. These seem to be small things, but if all of us are a bit more careful we can prevent theft. And that’s a good thing, because money we don’t have to use for damages or theft will be given back to our customers; the Jearly Reward.