insights-validation

Insights 
pre-test

Insights pre-test

When: Right before you launch your campaign, sometimes you wish for some face validity, a double check on consumer perspective.

Why: Is the campaign bold enough? Is the campaign not too bold? What emotions does it evoke? Do we reach our set goals?

What: In only a few live qualitative interviews in collaboration with our external moderators we trigger all your senses by seeing and listening to your target group. This is the moment to change the final bits and pieces, before take-off. As success depends on the smallest details, this test often converts a no into a go! Like the concept test, the pretest is agile, in-house executed in one day, and debriefed properly, so that everybody can enjoy a good sleep afterwards.

When: Right before you launch your campaign, sometimes you wish for some face validity, a double check on consumer perspective.

Why: Is the campaign bold enough? Is the campaign not too bold? What emotions does it evoke? Do we reach our set goals?

What: In only a few live qualitative interviews in collaboration with our external moderators we trigger all your senses by seeing and listening to your target group. This is the moment to change the final bits and pieces, before take-off. As success depends on the smallest details, this test often converts a no into a go! Like the concept test, the pretest is agile, in-house executed in one day, and debriefed properly, so that everybody can enjoy a good sleep afterwards.

Get in
touch

Get in touch

Get in touch

Get in touch with pernille@fitzroy.nl to learn more about how we can tap into consumer mindsets for your brand.

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Zilveren Kruis: SittingBrand campaign

Voort: Brand IdentityBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

Danio: Vote for your flavorBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign