Consumer02-insightspretest

Insights 
pre-test

Insights pre-test

When: Right before you launch your campaign, sometimes you wish for some face validity, a double check on consumer perspective.

Why: Is the campaign bold enough? Is the campaign not too bold? What emotions does it evoke? Do we reach our set goals?

What: In only a few live qualitative interviews in collaboration with our external moderators we trigger all your senses by seeing and listening to your target group. This is the moment to change the final bits and pieces, before take-off. As success depends on the smallest details, this test often converts a no into a go! Like the concept test, the pretest is agile, in-house executed in one day, and debriefed properly, so that everybody can enjoy a good sleep afterwards.

When: Right before you launch your campaign, sometimes you wish for some face validity, a double check on consumer perspective.

Why: Is the campaign bold enough? Is the campaign not too bold? What emotions does it evoke? Do we reach our set goals?

What: In only a few live qualitative interviews in collaboration with our external moderators we trigger all your senses by seeing and listening to your target group. This is the moment to change the final bits and pieces, before take-off. As success depends on the smallest details, this test often converts a no into a go! Like the concept test, the pretest is agile, in-house executed in one day, and debriefed properly, so that everybody can enjoy a good sleep afterwards.

Get in
touch

Get in touch

Get in touch

Get in touch with pernille@fitzroy.nl to learn more about how we can tap into consumer mindsets for your brand.