Knab: You wouldn't expect this of a bank
Knab: You wouldn't expect this of a bank
Challenge: Position KNAB as a platform that not only takes care of your banking, but also -independently- advises you on mortgages and insurance. Including the ones from competitors.
Insight: Recommending a competitor’s product? You would not expect it of a bank.
Idea: We have positioned KNAB as the alternative to all financial institutions that only have their own interests in mind. To emphasise this we will literally say: “You would not expect it of a bank”.
Challenge: Position KNAB as a platform that not only takes care of your banking, but also -independently- advises you on mortgages and insurance. Including the ones from competitors.
Insight: Recommending a competitor’s product? You would not expect it of a bank.
Idea: We have positioned KNAB as the alternative to all financial institutions that only have their own interests in mind. To emphasise this we will literally say: “You would not expect it of a bank”.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Scotch & Soda: the Ralston DropBrand campaign
Voort: Work your loveBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Kornuit: Made of MomentsBrand campaign
Oikocredit: AshaBrand campaign
Grolsch: Proef KarakterBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: Packaging DesignBrand campaign
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M: Share-A-ThonDigital Campaign
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Negin Mirsalehi: Introduction GisouPackaging
Quaker: Breakfast bookDigital Campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Brand identityBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign