Kornuit:
Made of Moments
Kornuit:
Made of Moments
Challenge: Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.
Insight: An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.
Idea: Kornuit is Made of Moments. A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.
Challenge: Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.
Insight: An extensive study done in collaboration withb Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.
Idea: Kornuit is Made of Moments. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Deep dive into culturesAbout Fitzroy
Scotch & Soda: the Ralston DropBrand campaign
Zilveren Kruis: SittingBrand campaign
Brand strategy, positioning and campaign VoortBrand campaign
InShared: The HandBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Brand Strategy, Positioning and Campaign KornuitBrand campaign
Oikocredit: AshaBrand campaign
Brand Strategy, Positioning and Campaign GrolschBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: PackagingBrand campaign
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M's: Share-A-ThonDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Brand identityBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign