Kornuit:
Made of Moments

Kornuit:
Made of Moments

Challenge: Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Insight: An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

Idea: Kornuit is Made of Moments. A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Challenge: Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Insight: An extensive study done in collaboration withb Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

Idea: Kornuit is Made of Moments. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.