Challenge: Kornuit has always been clearly linked to Grolsch. However, the brewer thinks the brand is now ready to stand on its own. Our challenge is to develop an autonomous positioning, packaging and bottle for Kornuit.
Insight: In order to better understand the world of our target audience, we collaborated with trend agency Mare.
Idea: Kornuit will continue under a new logo in which the brand’s hop icon will play a major part. We developed five versions of the hop icon and corresponding packaging that enable us to present the world of Kornuit in colourful and refreshing ways.