Lays Family Snacks: Trickshots

Lays Family Snacks: Trickshots

Challenge: Create thumb-stopping content for international markets that highlight the family fun of Lay’s different shapes and sizes: “Fun comes in all forms.”

Insight: Trick shots are the new craze on the internet. A shot played with items (like food) which seems impossible or requires significant skill. Kids, teenagers and adults are all trying to create the most epic content by pulling of the craziest trick shots, documented on platforms like Snapchat or TikTok.

Idea: We let a family create different trick shots, which in turn play tricks on the mind. By using some in-camera magic, we create unusual visuals that capture the attention. In the end, we reveal how the family pulled it off and the fun they’re having with the product.

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