M&M's:
Crunchycoins
M&M's:
Crunchycoins
Challenge: Develop a refreshing brand activation for the launch of M&M’s new and special edition: Crunchy Caramel.
Insight: Cryptocurrency is all people talk about nowadays. So, we decided to develop our own: the only type of currency out there that this special edition can be bought with.
Idea: We’re introducing an entirely new cryptocurrency: the M&M’s Crunchycoin. The special edition flavor can only be purchased with this new crypto. People can mine coins through Facebook, Instagram and a gamified platform on the activation website. The Crunchycoins are stored in a personal wallet and can be exchanged online.
Selected Works
Dear Tummy: the love letter to your stomachBrand campaign
Zilveren Kruis: Beter in je velBrand campaign
Danio: Vote for your flavorBrand Identity & Digital Campaign
Sportlife: Unexpected FreshnessDigital Campaign
Big Green Egg: The EvergreenBrand campaign
InShared: The HandBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Zilveren Kruis: SittingBrand campaign
NU.nl: NON-STOP-NUBrand campaign
Cultural DeepdivesAbout Fitzroy
Trend PresentationsAbout Fitzroy
Scotch & Soda: the Ralston DropBrand campaign
Voort: Brand IdentityBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
M&M's: Share-A-ThonDigital Campaign
Oikocredit: AshaBrand campaign
Kornuit: Made of MomentsBrand campaign
Grolsch: Proef KarakterBrand campaign
Kornuit: PackagingBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Future of Food & DrinksIndustries
Gen XGenerations
Concept testConsumer insights
Insights pre-testConsumer insights
Zeitgeist checkConsumer insights
Zeitgeist sessionConsumer insights
Gen YGenerations
Gen ZGenerations
The Pragmatic GenerationGenerations
Future of FintechIndustries
Future of HealthIndustries
Available now: Whitepaper Klarna x FitzroyWhitepaper: Klarna x Fitzroy
Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks
Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks
Future of RetailIndustries
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
Fitzroy Golden OldiesBrand campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Pure Goat: Packaging DesignBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign