Naturo: It’s Only Natural

Naturo: It’s Only Natural

Challenge: Naturo Natural Pet Foods are made with 100% natural ingredients. In the last few years however, new and established players have entered the natural petfood domain. So, how can we forge a stronger bond between UK and Irish pet lovers and Naturo?

Insight: We don’t only care for our pets- they care for us too.

Idea:  It’s only natural to care for each other. An emotional message, reinforced with real footage of people caring for pets- and vice versa. We put extremely sharable content at the heart of the campaign, resulting in engagement levels we have never seen before. In the second phase of the campaign, we asked our fans to show how they and their pets cared for each other. Our call was answered with numerous images and videos proving that our love for pets transcends all borders, age groups and cultures. Which is only natural.

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