Challenge: Develop a campaign that can lift the NU.nl brand to a higher level in an inspiring and meaningful way. 

Insight: In terms of media, there's always something going on. There's always something new to see or do. There's always something new to read, see, hear, feel, buy or to play.

Idea: NU.nl is the non-stop supplier of instant everything. We developed a crossmedial campaign called 'NON-STOP-NU' to put their personalised smartphone app in the spotlights. We also incorporated all the other types of content, features and deals that NU.nl offers, perfectly reflecting their diverse portfolio.