Oikocredit:
Asha

Fitzroy:
The sustainable
navy rum

Challenge: Oikocredit is one of the largest financiers of microcredit worldwide. However, microcredit is currently perceived as an investment with a 'social', but below-average, yield. Our challenge was to emotionally reframe microcredit as an alternative to charitable donating.

Insight: People that receive microcredit are not helpless. They are ambitious people like ourselves, with dreams and plans. They're not asking for a donation- they're asking for a loan.

Idea: Our Asha campaign painted a refreshing and truthful picture of people in developing countries: they would rather have loans than donations. By investing in Oikocredit you can help girls like Asha move forward, without having to lose any money.

The Bollywood-style commercial was shot entirely in India, was directed by Marco Grandia and was produced by Fitzroy in collaboration with Hectic Content Mumbai. The film can be seen on television and online and is supported by banners, DMs and advertorials. 

Oiko – Aasha

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

Voort: Work your loveBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign