PUREGOAT-thumb

Pure Goat: 
Packaging Design

Pure Goat:
Packaging design

Challenge: Develop the positioning and corresponding packaging for a new brand of baby food based on goats milk.

Insight: The entire baby food market is serious. Too serious. Because having a baby is the most beautiful thing in the world. So give an uplifting feel in communication.

Idea: We use the so called Category Entry Points, but we add an element: the rainbow. For small kids the rainbow is always a miracle. Just like a baby is a miracle for parents. This graphical element forms the visual device for The Pure Goat Company in all communications.

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Selected Works

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Zilveren Kruis: SittingBrand campaign

Voort: Brand IdentityBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

Danio: Vote for your flavorBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign