Challenge: Take away the common misconceptions about Quaker products’ nutritional value and sugar in general.

Insight: When it comes to nutrition and sugar, there’s a lot of speculation and misinformation. As a consequence, consumers often feel misled by brands. In such a scenario, the best course of action is to offer complete and total transparency.

Idea: We’re taking away all these misconceptions with the Quaker Breakfast checker. We partnered up with the National Diabetes Fonds to create a tool that informs consumers and enables them to check and compare their favorite breakfasts’ nutritional value.

Check www.ontbijtchecker.nl.