Scotch & Soda:
the Ralston Drop

Scotch & Soda: 
the Ralston Drop

Challenge: The Ralston is Scotch & Soda’s iconic fit, part of the Amsterdams Blauw denim collection. How do you draw attention to 11 new washes and prove that once you try Ralston, you never go back?

Insight: The release of 11 new washes is essentially a ‘drop’: a fashion phenomenon where a new collection is released in limited availability. These events are often paired with hysteria, exclusivity and competition. A world that couldn’t be further from that of Scotch & Soda’s.

Idea: The Ralston Drop: a fashion event done the Scotch & Soda way. We attached all available washes to high hanging washing lines using remote controlled pegs. Through Instagram, visitors could tag Scotch & Soda in a picture of their desired jeans, and have them fall from the sky. The resulting after movie was used across different social channels to signal Scotch & Soda’s unique position in the fashion world.

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Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

Voort: Work your loveBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign