Scotch & Soda:
the Ralston Drop

Scotch & Soda: 
the Ralston Drop

Challenge: The Ralston is Scotch & Soda’s iconic fit, part of the Amsterdams Blauw denim collection. How do you draw attention to 11 new washes and prove that once you try Ralston, you never go back?

Insight: The release of 11 new washes is essentially a ‘drop’: a fashion phenomenon where a new collection is released in limited availability. These events are often paired with hysteria, exclusivity and competition. A world that couldn’t be further from that of Scotch & Soda’s.

Idea: The Ralston Drop: a fashion event done the Scotch & Soda way. We attached all available washes to high hanging washing lines using remote controlled pegs. Through Instagram, visitors could tag Scotch & Soda in a picture of their desired jeans, and have them fall from the sky. The resulting after movie was used across different social channels to signal Scotch & Soda’s unique position in the fashion world.

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