Challenge: Bakery Pandriks - one of the most innovative bakeries of Europe - asked us to contribute to a new bread concept, a new name and a new identity.

Insight: This new bread goes through a longer baking process than all other breads that are offered in grocery stores.

Idea: We developed the name ‘Slooow’. A name that demonstrates that this is a different sort of bread; with a better taste and a better structure due to the longer time it has been given to rise. The packaging has been developed in collaboration with Emmy van Gool.