Smoovall:
Packaging Design
Smoovall:
Packaging design
Challenge: Smoovall’s Skincontact spray protects against abrasions that incur due to movement and friction. We were asked to develop the brand and packaging.
Insight: Intelligent and stylish branding will help bridge the social awkwardness of using a skin lubricant product.
Idea: Where the logotype cleverly uses the juxtaposition of the V and A as arrows to depict opposing movements, the packaging goes further by implementing an optical illusion around and across all packing. The graded zigzag structures create the optical illusion of constant movement whenever your eye moves across the graphic.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Cultural DeepdivesAbout Fitzroy
Trend PresentationsAbout Fitzroy
Scotch & Soda: the Ralston DropBrand campaign
Zilveren Kruis: SittingBrand campaign
Zilveren Kruis: Beter in je velBrand campaign
Big Green Egg: The EvergreenBrand campaign
Voort: Brand IdentityBrand campaign
InShared: The HandBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Kornuit: Made of MomentsBrand campaign
Oikocredit: AshaBrand campaign
Grolsch: Proef KarakterBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: PackagingBrand campaign
Future of Food & DrinksIndustries
Gen XGenerations
Concept testConsumer insights
Insights pre-testConsumer insights
Zeitgeist checkConsumer insights
Zeitgeist sessionConsumer insights
Gen YGenerations
Gen ZGenerations
The Pragmatic GenerationGenerations
Future of FintechIndustries
Future of HealthIndustries
Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy
Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks
Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks
Future of RetailIndustries
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M's: Share-A-ThonDigital Campaign
Sportlife: Unexpected FreshnessDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Pure Goat: Packaging DesignBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign
Danio: Vote for your flavorBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign