Challenge: Smoovall’s Skincontact spray protects against abrasions that incur due to movement and friction. We were asked to develop the brand and packaging.

Insight: Intelligent and stylish branding will help bridge the social awkwardness of using a skin lubricant product.

Idea: Where the logotype cleverly uses the juxtaposition of the V and A as arrows to depict opposing movements, the packaging goes further by implementing an optical illusion around and across all packing. The graded zigzag structures create the optical illusion of constant movement whenever your eye moves across the graphic.