Sportlife:
Unexpected Freshness

Sportlife:
Unexpected Freshness

Sportlife: Unexpected Freshness

Challenge: Create awareness, stimulate engagement and generate sales for the Sportlife brand among millennials. A notoriously difficult to reach target group with an aversion to ‘old school’ advertising.

Insight: Sportlife’s famous tagline “Unexpected Freshness” has a natural fit with the mindset of millennials. That’s why we turn the functional tagline into a true brand mentality.

Idea: We bring the “Unexpected Freshness” mentality to life in a modern way together with a group of real friends. The group was sent to the snow to create unexpected, fresh content with focus on the different Sportlife products. The result: snappy short formats perfect for digital communication and engaging online videos capturing the mentality of a new generation.

Challenge: Create awareness, stimulate engagement and generate sales for the Sportlife brand among millennials. A notoriously difficult to reach target group with an aversion to ‘old school’ advertising.

Insight: Sportlife’s famous tagline “Unexpected Freshness” has a natural fit with the mindset of millennials. That’s why we turn the functional tagline into a true brand mentality.

Idea: We bring the “Unexpected Freshness” mentality to life in a modern way together with a group of real friends. The group was sent to the snow to create unexpected, fresh content with focus on the different Sportlife products. The result: snappy short formats perfect for digital communication and engaging online videos capturing the mentality of a new generation.

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