Sportlife:
Unexpected Freshness

Sportlife:
Unexpected Freshness

Sportlife: Unexpected Freshness

Challenge: Create awareness, stimulate engagement and generate sales for the Sportlife brand among millennials. A notoriously difficult to reach target group with an aversion to ‘old school’ advertising.

Insight: Sportlife’s famous tagline “Unexpected Freshness” has a natural fit with the mindset of millennials. That’s why we turn the functional tagline into a true brand mentality.

Idea: We bring the “Unexpected Freshness” mentality to life in a modern way together with a group of real friends. The group was sent to the snow to create unexpected, fresh content with focus on the different Sportlife products. The result: snappy short formats perfect for digital communication and engaging online videos capturing the mentality of a new generation.

Challenge: Create awareness, stimulate engagement and generate sales for the Sportlife brand among millennials. A notoriously difficult to reach target group with an aversion to ‘old school’ advertising.

Insight: Sportlife’s famous tagline “Unexpected Freshness” has a natural fit with the mindset of millennials. That’s why we turn the functional tagline into a true brand mentality.

Idea: We bring the “Unexpected Freshness” mentality to life in a modern way together with a group of real friends. The group was sent to the snow to create unexpected, fresh content with focus on the different Sportlife products. The result: snappy short formats perfect for digital communication and engaging online videos capturing the mentality of a new generation.

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Selected Works

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Zilveren Kruis: SittingBrand campaign

Voort: Brand IdentityBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

Danio: Vote for your flavorBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign