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Stegeman Packaging

Stegeman Packaging

Challenge: Stegeman was involved in meat products in 1858. A family business from Deventer that stands within craftsmanship, natural and real. But our eating behavior has changed over time and that’s why Stegeman now also introduces hybrid (meat and plants) and vegetarian products. Fitzroy was asked to design these new lines in terms of packaging.

Insight: We keep it as simple as possible and use the colors and icons that consumers are used to from vegetarian products. The so-called Category Entry Points.

Idea: Fitzroy first feasted on the Stegeman brand. Based on this, a new positioning was developed that went beyond meat. The core idea in this positioning: Meat can also be different. Based on this idea, contemporary packaging was made without frills. No noise, no small frills, just honest and sincere packaging.

Challenge: Stegeman was involved in meat products in 1858. A family business from Deventer that stands within craftsmanship, natural and real. But our eating behavior has changed over time and that’s why Stegeman now also introduces hybrid (meat and plants) and vegetarian products. Fitzroy was asked to design these new lines in terms of packaging.

Insight: We keep it as simple as possible and use the colors and icons that consumers are used to from vegetarian products. The so-called Category Entry Points.

Idea: Fitzroy first feasted on the Stegeman brand. Based on this, a new positioning was developed that went beyond meat. The core idea in this positioning: Meat can also be different. Based on this idea, contemporary packaging was made without frills. No noise, no small frills, just honest and sincere packaging.

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