Challenge: Develop branded content that showcases the lifestyle of the Han Kjøbenhavn founders, the uniqueness of this collaboration and the craftsmanship that went into the product development.

Insight: All the models wore Teva sandals during the presentation of the brand’s new collection in 2015.

Idea: The video is about the interplay of Han Kjøbenhavn’s urban roots and the outdoor life that is inextricably linked to Teva. We touch on a facet that is equally important in both worlds: determination.