Generationtrend04-pragmaticgen

The Pragmatic Generation

Mastering Millennial Mindsets

Born between 1970 and 1985 this generation forms the thirty and forty-somethings of today. They were raised with the freedom to choose their own path and encouraged to seek happiness and ‘do their own thing’. As a result, this cohort delayed growing up. They are perceived as passive by some and ‘forever young’ by others. For a large part, the Pragmatic Generation has kids in school today and as consumers, they feel responsible to make the right choices. They’ve learned how to use online platforms and networks to make the perfect decision.

Pampered but performance-oriented. Feel unique but remix everything. Have high ambitions but many end up with burnouts. Millennials are hyper connected but suffer from social anxiety. This eye opening presentation helps you makes sense of the paradoxes that Millennials embody.

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touch

Get in touch

Get in touch

Want to book a fast paced presentation about what these shifts mean for your brand? Get in touch with pernille@fitzroy.nl.