gen-y-b1

The Pragmatic Generation

Mastering Millennial Mindsets

Born between 1970 and 1985 this generation forms the thirty and forty-somethings of today. They were raised with the freedom to choose their own path and encouraged to seek happiness and ‘do their own thing’. As a result, this cohort delayed growing up. They are perceived as passive by some and ‘forever young’ by others. For a large part, the Pragmatic Generation has kids in school today and as consumers, they feel responsible to make the right choices. They’ve learned how to use online platforms and networks to make the perfect decision.

Pampered but performance-oriented. Feel unique but remix everything. Have high ambitions but many end up with burnouts. Millennials are hyper connected but suffer from social anxiety. This eye opening presentation helps you makes sense of the paradoxes that Millennials embody.

Get in
touch

Get in touch

Get in touch

Want to book a fast paced presentation about what these shifts mean for your brand? Get in touch with pernille@fitzroy.nl.

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Zilveren Kruis: SittingBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Oikocredit: AshaBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign