Available now: Whitepaper Klarna x Fitzroy

Available now: Whitepaper Klarna x Fitzroy

Klarna and Fitzroy joined forces to create RETAIL REMIXED, a Whitepaper about online retail through the eyes of the next gen. Over 1000 Gen Z’ers and Millennials shared their opinions on fintech, the importance of authentic influencers and inclusive imaging in webshops.

“70% say that a brand identity that suits them is the most important condition to follow a webshop.”

We answer burning questions such as: How important is having a purpose as a web retailer really? Does your website interface need to support smartwatches? What are the biggest deal-breakers for the next gen, leaving their order sad and unpaid in their basket?

This Whitepaper will help you kickstart 2020 by conquering the first milestone: winning the hearts of these paradoxical, fragmented target groups. Klarna and Fitzroy save you the desk research and have combined all the must knows into a in-depth white paper plus summary with 8 specific tips.

Any constraints? Nope, it is delivered for free in your mailbox by sending a request to pernille@fitzroy.nl.

Do you want to see more ‘insights magic’ happen in real life? Contact Pernille Kok-Jensen (pernille@fitzroy.nl) for a tailor-made trend presentation at your company or brand.

Get in

Get in touch

Get in touch

Want to book a fast paced presentation about what these shifts mean for your brand? Get in touch with pernille@fitzroy.nl.

Selected Works

Danio: Vote for your flavorBrand Identity & Digital Campaign

InShared: The HandBrand campaign

Zilveren Kruis: SittingBrand campaign

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Voort: Brand IdentityBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

M&M's: Share-A-ThonDigital Campaign

Oikocredit: AshaBrand campaign

Kornuit: Made of MomentsBrand campaign

Grolsch: Proef KarakterBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Available now: Whitepaper Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

Fitzroy Golden OldiesBrand campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign


Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign