zeigeist-session

Zeitgeist session

Zeigeist session

When: At the very beginning of a project, if you are feeling out of touch with your target group and could use insights to turn them into brand opportunities.

Why: Fitzroy facilitates moderated focus groups (in-house) with target groups, offering a deep dive into attitudes, wants and needs of consumers.

What: Our in-house facilities allow our clients to take part in these interactive discussions, either as an active participant or if they prefer, as a fly on the wall. Have you ever wondered how consumers feel about a subject in the news or on the political agenda? Perhaps you’re curious about current attitudes concerning artificial intelligence, or wondering how Millennials feel about influencers these days. Or you may need to update yourself on current attitudes concerning your brand. The Zeitgeist thermometer is an online tool that helps Fitzroy measure the current status quo and generate insights within a couple of days.

When: At the very beginning of a project, if you are feeling out of touch with your target group and could use insights to turn them into brand opportunities.

Why: Fitzroy facilitates moderated focus groups (in-house) with target groups, offering a deep dive into attitudes, wants and needs of consumers.

What: Our in-house facilities allow our clients to take part in these interactive discussions, either as an active participant or if they prefer, as a fly on the wall. Have you ever wondered how consumers feel about a subject in the news or on the political agenda? Perhaps you’re curious about current attitudes concerning artificial intelligence, or wondering how Millennials feel about influencers these days. Or you may need to update yourself on current attitudes concerning your brand. The Zeitgeist thermometer is an online tool that helps Fitzroy measure the current status quo and generate insights within a couple of days.

Get in
touch

Get in touch

Get in touch

Get in touch with pernille@fitzroy.nl to learn more about how we can tap into consumer mindsets for your brand.

Selected Works

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Zilveren Kruis: SittingBrand campaign

Voort: Brand IdentityBrand campaign

InShared: The HandBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

Kornuit: Made of MomentsBrand campaign

Oikocredit: AshaBrand campaign

Grolsch: Proef KarakterBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Kornuit: PackagingBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Whitepaper: Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

M&M's: Share-A-ThonDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign

Danio: Vote for your flavorBrand Identity & Digital Campaign

LustieProduct

Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign