Consumer04-zeitgeistsession

Zeitgeist session

Zeigeist session

When: At the very beginning of a project, if you are feeling out of touch with your target group and could use insights to turn them into brand opportunities.

Why: Fitzroy facilitates moderated focus groups (in-house) with target groups, offering a deep dive into attitudes, wants and needs of consumers.

What: Our in-house facilities allow our clients to take part in these interactive discussions, either as an active participant or if they prefer, as a fly on the wall. Have you ever wondered how consumers feel about a subject in the news or on the political agenda? Perhaps you’re curious about current attitudes concerning artificial intelligence, or wondering how Millennials feel about influencers these days. Or you may need to update yourself on current attitudes concerning your brand.

When: At the very beginning of a project, if you are feeling out of touch with your target group and could use insights to turn them into brand opportunities.

Why: Fitzroy facilitates moderated focus groups (in-house) with target groups, offering a deep dive into attitudes, wants and needs of consumers.

What: Our in-house facilities allow our clients to take part in these interactive discussions, either as an active participant or if they prefer, as a fly on the wall. Have you ever wondered how consumers feel about a subject in the news or on the political agenda? Perhaps you’re curious about current attitudes concerning artificial intelligence, or wondering how Millennials feel about influencers these days. Or you may need to update yourself on current attitudes concerning your brand. The Zeitgeist thermometer is an online tool that helps Fitzroy measure the current status quo and generate insights within a couple of days.

Get in
touch

Get in touch

Get in touch

Get in touch with pernille@fitzroy.nl to learn more about how we can tap into consumer mindsets for your brand.