Zilveren Kruis: Beter in je vel

Zilveren Kruis: Beter in je vel

Challenge: Vitality and helping to improve this, is one of the pillars of Zilveren Kruis. However, Vitality is a difficult concept; it means something different to everyone. How can we make clear, in an appealing, sympathetic way what Zilveren Kruis can do for you in this area?

Insight: Vitality can be made more tangible for the Dutch consumer, by translating it to ‘lekker in je vel zitten’ (Literally: feeling good in your skin). This means something to everyone, and makes clear that we are talking about something that is both physical as well as emotional. It’s just that, sometimes you feel good, and sometimes… things can be a little better. But how do you achieve this: feeling better (in your skin)? There appear to be 4 drivers for how good you feel: sleeping, eating, exercising and relaxing. If you can determine what you do well and what could be better, you can start improving this with small steps.

Idea:  We use skin as a metaphor for life. Through this we can show in an impactful and emotional way what ‘feeling good in your skin’ means. And we have the viewers question themselves how good they feel in their skin, after which we call on them to do the Check at zilverenkruis.nl. Here they can also find tips and tools to feel (even) better in their skin.

Zilverenkruis-Collage