Zilveren Kruis: Beter in je vel

Zilveren Kruis: Beter in je vel

Challenge: Vitality and helping to improve this, is one of the pillars of Zilveren Kruis. However, Vitality is a difficult concept; it means something different to everyone. How can we make clear, in an appealing, sympathetic way what Zilveren Kruis can do for you in this area?

Insight: Vitality can be made more tangible for the Dutch consumer, by translating it to ‘lekker in je vel zitten’ (Literally: feeling good in your skin). This means something to everyone, and makes clear that we are talking about something that is both physical as well as emotional. It’s just that, sometimes you feel good, and sometimes… things can be a little better. But how do you achieve this: feeling better (in your skin)? There appear to be 4 drivers for how good you feel: sleeping, eating, exercising and relaxing. If you can determine what you do well and what could be better, you can start improving this with small steps.

Idea:  We use skin as a metaphor for life. Through this we can show in an impactful and emotional way what ‘feeling good in your skin’ means. And we have the viewers question themselves how good they feel in their skin, after which we call on them to do the Check at zilverenkruis.nl. Here they can also find tips and tools to feel (even) better in their skin.


Selected Works

Danio: Vote for your flavorBrand Identity & Digital Campaign

InShared: The HandBrand campaign

Zilveren Kruis: SittingBrand campaign

NU.nl: NON-STOP-NUBrand campaign

Cultural DeepdivesAbout Fitzroy

Trend PresentationsAbout Fitzroy

Voort: Brand IdentityBrand campaign

Grolsch: FC TwenteBrand campaign

M&M's: CrunchycoinsBrand campaign

M&M's: Share-A-ThonDigital Campaign

Oikocredit: AshaBrand campaign

Kornuit: Made of MomentsBrand campaign

Grolsch: Proef KarakterBrand campaign

Kornuit: PackagingBrand campaign

Fitzroy: Scandal CandlesBrand campaign

Gen XGenerations

Concept testConsumer insights

Insights pre-testConsumer insights

Zeitgeist checkConsumer insights

Zeitgeist sessionConsumer insights

Gen YGenerations

Gen ZGenerations

Future of FintechIndustries

Future of HealthIndustries

Available now: Whitepaper Klarna x FitzroyWhitepaper: Klarna x Fitzroy

Whitepaper: The Future of Food and DrinksWhitepaper: The Future of Food and Drinks

Research: Gen Z x nutritional marksResearch: Gen Z x nutritional marks

Future of RetailIndustries

Fitzroy: The sustainable navy rumProduct & Digital campaign

Doritos: VR BattleDigital Campaign

Hyundai: The drive-in closetOutdoor & Digital Campaign

BPD: Power of ContentDigital Campaign

Fitzroy Golden OldiesBrand campaign

A.Vogel: HelpsTV Campaign

FD: Not for everyoneOutdoor & Crossmedia

Quaker: Breakfast bookDigital Campaign

Smoovall: packagingBrand campaign

Teva: Sick of the gameDigital Campaign

Kornuit: CrowdcamDigital Campaign

Scotch & Soda: AirbnbCrossmedia & Digital Campaign

Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign


Grolsch: Made with real lemon juiceDigital campaign & outdoor

Doritos: Play boldCrossmedial campaign

Reddy: Mobile appMobile app & digital campaign

KNAB: The figuresCrossmedial campaign

Oikocredit: Made in MalawiCrossmedial campaign

Knab: we work in your favourCrossmedial campaign

Doritos: Street raceCrossmedial campaign

Hyundai Veloster: The viralDigital campaign

Doritos: Jacked driving schoolCrossmedial campaign

Bacardi: Talk to the handDigital & retail campaign

Hero: So why add anything?Digital campaign